Links That Matter: Nov 2011

For new readers to my blog, "Links That Matter" is a monthly post that includes notable articles and resources I've recently discovered. This month's LTM includes big changes with Google's algorithm plus a few other tools and resources I discovered while attending BlogWorld/New Media Expo:

Google's official post on its newest algorithm change. Search Engine Land notes that the results will change about 35% of all searches. Wow. Here's How to Meet Google's Newest Quality Standards for Content (in light of these changes, Tara Hunt's The Decline of Original Content is worth reading)
The new app Oink! is getting a lot of press, partly because it is from Kevin Rose of Digg fame and partly because it is pretty cool, beautiful UI too. Watch Kevin explain on TechCrunchTV.
Google Drive is coming, article by MG/Siegler, heads up DropBox and Google Reader hoists a long overdue update to Reader
I've read these posts multiple times now: Famous VC Fred Wilson's What a CEO Does and the follow-up (written by Matt Blumberg), What Does a CEO Do, Anyway? By the way, for a rich, fairly fast education on business, tune in to Fred's MBA Mondays podcast
By now, you might have your fill of Steve Job's stories but Mona Simpson's eulogy for her brother is deeply touching
Peter Shankman took to the stage at BlogWorld/New Media Expo and delivered a fascinating keynote. It was earthy advice (read: not just for nerds), humorous, insightful and punctuated by profanity throughout (fair warning), probably one of the best keynotes I've heard in years. You can watch it in its entirety here
Great insight into the work ethic of Jim Cramer / CNBC Mad Money: James Altucher's 10 Things I Learned Working with Jim Cramer
Christopher Penn hits upon why you should connect with practically everyone and anyone on LinkedIn (I agree). Speaking of LinkedIn, they've updated their CardMunch app and for a couple of rich reads: Why Your Business Should Maybe Stop Ignoring LinkedIn and 5 Tips for Using the New LinkedIn Company Pages (By the way: the LinkedIn user base grew by 60% in 2011)
Heidi Cohen wrote a nice break-down: What Bloggers Can Learn From (Technorati's) 2011 State of the Blogosphere research
Sick and tired of likes, thumbs and pluses? Me, too. You'll like this: Number of Fans and Followers is NOT a Business Metric, What You Do With Them Is plus a related article It's About Response, Not Engagement
How to Optimize a PDF for Search
From Business Insider - Famous Photographer Annie Leibovitz Recommends the iPhone Camera
You don't have to be into podcasting to appreciate this (check out the revenue discussion!): Podcast Answer Man's interview with Leo Laporte
Marketing Profs always delivers: 5 Things B2B Website Content Needs to Do to Engage with Visitors
More important than ever: The Recommendation Economy by Valeria Maltoni
4 Excellent Examples of Creative Google+ Business Pages from HubSpot
Why Hiring a Marketing Department Has Changed - 5 Subjects a Business Owner Must Now Consider in Every Interview / Tamar Weinberg
From Eloqua, C. C. Chapman, Joe Chernov and Ann Handley, The Grande Guide to B2B Marketing